“How to be a meaningful brand?” Google could give you the answers, but no solutions. Numerous brands, blogs have their own opinion on how to be meaningful. Erik Saelens turned assumptions into theory in his book “The Marketing of Meaning”.
Our world is on fire. Challenge after challenge, the end is never in sight. That’s when marketers have to take their part of the responsibility and thrive for one thing. It’s cheesy, it’s cliché, but it’s true: we need to take part in a process that aspires change. In the world, in our community, in ourselves as marketers. But where to start? Read all about it in the book “The Marketing of Meaning”.
And don’t forget: be humble. It will make you big.
All revenues of this book go to the Brandhome foundation. A non-profit organization which aims to support disadvantaged and underprivileged children in Flanders and the southern Netherlands.
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Consultant and interim manager Erik Saelens has over 20 years of experience in brand marketing and communications. He is the founder and executive strategic director of Brandhome. Erik specializes in rebranding and renaming, having researched more than 250 brand-change operations worldwide. He is also an expert in brand management, M&A and IPO strategies. Read all about it on eriksaelens.com.