THE MARKETING
OF MEANING

#1 Meaning is the organic consequence of willingness.

temporary free download

THE MARKETING
OF MEANING

#2 Doing good will be good for business.

temporary free download

THE MARKETING
OF MEANING

#3 Meaningful marketing makes for better ROI.

temporary free download

THE MARKETING
OF MEANING

#4 Big Data makes it personal.

temporary free download

THE MARKETING
OF MEANING

#5 Find the common ground and field of meaning.

temporary free download

THE MARKETING
OF MEANING

#6 Aim to become a meaningful premium brand.

temporary free download

THE MARKETING
OF MEANING

#7 Be meaningful or be gone.

temporary free download

THE MARKETING
OF MEANING

#8 Create a meaningful culture.

temporary free download

THE MARKETING
OF MEANING

#9 Get personal, but not too personal.

temporary free download

THE MARKETING
OF MEANING

#10 Find your own brand of meaning.

temporary free download

/ 10 / 10

Synopsis Book

“How to be a meaningful brand?” Google could give you the answers, but no solutions. Numerous brands, blogs have their own opinion on how to be meaningful. Erik Saelens turned assumptions into theory in his book “The Marketing of Meaning”.

Our world is on fire. Challenge after challenge, the end is never in sight. That’s when marketers have to take their part of the responsibility and thrive for one thing. It’s cheesy, it’s cliché, but it’s true: we need to take part in a process that aspires change. In the world, in our community, in ourselves as marketers. But where to start? Read all about it in the book “The Marketing of Meaning”.

“If you are still drowning in expensive advertising and selling budgets, read this book. It will shrink your marketing budget and divert the savings to more essential things, like building companies on truth. Simple in words, damned hard in real life.”

Ignace Van Doorselaere, CEO Neuhaus, former CEO Van de Velde 09/12/2016

“This book explains how doing good and doing well can become one and the same.

Read it if you mean it!”

Peter Verkade, Chairman YKONZ, MD CoolMAIN, former CCO MTN 09/12/2016

“Our challenge is to touch and improve more people’s lives through meaning and purpose.
This book makes the reader want to face this challenge more than ever.”

Jurgen Vandervelde, Sales & Marketing Director Eneco 09/12/2016

“How do you do that, bringing meaning into your brand? The recipe is in this book.
Up to you to bake the cake!”

Kurt Frenier, Vice President Global Portfolio Transformation PepsiCo 09/12/2016

“A must-read for every marketer who yearns to touch the lives of customers
for the better while improving profits.”

Anja Stas, CCO Royal Zoo Antwerp 09/12/2016

“Simultaneously confronting, disturbing and extremely inspiring.
A positive testimony, a vow to achieve the ultimate customer experience.”

Ward Decaluwe, Director Operations, Brussels Airport 09/12/2016

“Erik’s scenario is an optimistic one. One in which the trend towards individualization turns to meaning and values, to the search for a better life – not only for me, but also for the environment, the world and the future. I sincerely hope Erik is right.”

Bert Van Rompaey, CHRO BNP Paribas Fortis, Chairman BoD Unbox 09/12/2016

“Erik always amazes me, but his quest for branding’s new meaning and
raison d’être demonstrates yet again his great passion and true vision.”

Christian Chéruy, Partner Loyens&Loeff 09/12/2016

“Reach out and be meaningful is the rule companies will need to live by. It is all about the structural change in people’s minds:
from the search for welfare to the exploration of well-being.”

Kurt Moons, CEO Euro Shoe Group 09/12/2016

“This book has its finger on the trigger and holds the world at gunpoint. All it needs is some higher power to pull it.
Welcome to Erik’s Big Bang.”

Peter Boeckx, Human Interest Producer (Human Interest Group) 09/12/2016

“A startling insight about how marketing should be done.
A must- read for every board member and marketeer who wants to keep his or her brands t for the future!”

Jacques Kuyf, former CEO Stage 09/12/2016

When the last page is turned you will:

And don’t forget: be humble. It will make you big.

READ THE BOOK ON YOUR FAVORITE E-READER

Barnes & Noble Amazon Kobo iBooks

Or print out easily

Download the e-book

WATCH THE SUMMARY

SUPPORT THE BRANDHOME FOUNDATION

All revenues of this book go to the Brandhome foundation. A non-profit organization which aims to support disadvantaged and underprivileged children in Flanders and the southern Netherlands.

BRANDHOMEFOUNDATION.COM

IBAN BE09 0682 4746 9457 | BIC GKCC BE BB

ERIK SAELENS

Consultant and interim manager Erik Saelens has over 20 years of experience in brand marketing and communications. He is the founder and executive strategic director of Brandhome. Erik specializes in rebranding and renaming, having researched more than 250 brand-change operations worldwide. He is also an expert in brand management, M&A and IPO strategies. Read all about it on eriksaelens.com.

THE MARKETING
OF MEANING

#1 Meaning is the organic consequence of willingness.

THE MARKETING
OF MEANING

#2 Doing good will be good for business.

THE MARKETING
OF MEANING

#3 Meaningful marketing makes for better ROI.

THE MARKETING
OF MEANING

#4 Big Data makes it personal.

THE MARKETING
OF MEANING

#5 Find the common ground and field of meaning.

THE MARKETING
OF MEANING

#6 Aim to become a meaningful premium brand.

THE MARKETING
OF MEANING

#7 Be meaningful or be gone.

THE MARKETING
OF MEANING

#8 Create a meaningful culture.

THE MARKETING
OF MEANING

#9 Get personal, but not too personal.

THE MARKETING
OF MEANING

#10 Find your own brand of meaning.

Synopsis Book

“If you are still drowning in expensive advertising and selling budgets, read this book. It will shrink your marketing budget and divert the savings to more essential things, like building companies on truth. Simple in words, damned hard in real life.”

“This book explains how doing good and doing well can become one and the same.

Read it if you mean it!”

“Our challenge is to touch and improve more people’s lives through meaning and purpose.
This book makes the reader want to face this challenge more than ever.”

“How do you do that, bringing meaning into your brand? The recipe is in this book.
Up to you to bake the cake!”

“A must-read for every marketer who yearns to touch the lives of customers
for the better while improving profits.”

“Simultaneously confronting, disturbing and extremely inspiring.
A positive testimony, a vow to achieve the ultimate customer experience.”

“Erik’s scenario is an optimistic one. One in which the trend towards individualization turns to meaning and values, to the search for a better life – not only for me, but also for the environment, the world and the future. I sincerely hope Erik is right.”

“Erik always amazes me, but his quest for branding’s new meaning and
raison d’être demonstrates yet again his great passion and true vision.”

“Reach out and be meaningful is the rule companies will need to live by. It is all about the structural change in people’s minds:
from the search for welfare to the exploration of well-being.”

“This book has its finger on the trigger and holds the world at gunpoint. All it needs is some higher power to pull it.
Welcome to Erik’s Big Bang.”

“A startling insight about how marketing should be done.
A must- read for every board member and marketeer who wants to keep his or her brands t for the future!”

When the last page is turned you will:

READ THE BOOK ON YOUR FAVORITE E-READER

Or print out easily

WATCH THE SUMMARY

SUPPORT THE BRANDHOME FOUNDATION

ERIK SAELENS

THE MARKETING OF MEANING

#1 Meaning is the organic consequence of willingness.

THE MARKETING OF MEANING

#2 Doing good will be good for business.

THE MARKETING OF MEANING

#3 Meaningful marketing makes for better ROI.

THE MARKETING OF MEANING

#4 Big Data makes it personal.

THE MARKETING OF MEANING

#5 Find the common ground and field of meaning.

THE MARKETING OF MEANING

#6 Aim to become a meaningful premium brand.

THE MARKETING OF MEANING

#7 Be meaningful or be gone.

THE MARKETING OF MEANING

#8 Create a meaningful culture.

THE MARKETING OF MEANING

#9 Get personal, but not too personal.

THE MARKETING OF MEANING

#10 Find your own brand of meaning.

Synopsis Book

“If you are still drowning in expensive advertising and selling budgets, read this book. It will shrink your marketing budget and divert the savings to more essential things, like building companies on truth. Simple in words, damned hard in real life.”

“This book explains how doing good and doing well can become one and the same.

Read it if you mean it!”

“Our challenge is to touch and improve more people’s lives through meaning and purpose. This book makes the reader want to face this challenge more than ever.”

“How do you do that, bringing meaning into your brand? The recipe is in this book. Up to you to bake the cake!”

“A must-read for every marketer who yearns to touch the lives of customers for the better while improving profits.”

“Simultaneously confronting, disturbing and extremely inspiring. A positive testimony, a vow to achieve the ultimate customer experience.”

“Erik’s scenario is an optimistic one. One in which the trend towards individualization turns to meaning and values, to the search for a better life – not only for me, but also for the environment, the world and the future. I sincerely hope Erik is right.”

“Erik always amazes me, but his quest for branding’s new meaning and raison d’être demonstrates yet again his great passion and true vision.”

“Reach out and be meaningful is the rule companies will need to live by. It is all about the structural change in people’s minds: from the search for welfare to the exploration of well-being.”

“This book has its finger on the trigger and holds the world at gunpoint. All it needs is some higher power to pull it. Welcome to Erik’s Big Bang.”

“A startling insight about how marketing should be done. A must- read for every board member and marketeer who wants to keep his or her brands t for the future!”

When the last page is turned you will:

READ THE BOOK ON YOUR FAVORITE E-READER

Or print out easily

WATCH THE SUMMARY

SUPPORT THE BRANDHOME FOUNDATION

ERIK SAELENS

THE MARKETING
OF MEANING

THE MARKETING
OF MEANING

THE MARKETING
OF MEANING

THE MARKETING
OF MEANING

THE MARKETING
OF MEANING

THE MARKETING
OF MEANING

THE MARKETING
OF MEANING

THE MARKETING
OF MEANING

THE MARKETING
OF MEANING

THE MARKETING
OF MEANING

“Our challenge is to touch and improve more people’s lives through meaning and purpose.
This book makes the reader want to face this challenge more than ever.”

“How do you do that, bringing meaning into your brand? The recipe is in this book.
Up to you to bake the cake!”

“A must-read for every marketer who yearns to touch the lives of customers
for the better while improving profits.”

“Simultaneously confronting, disturbing and extremely inspiring.
A positive testimony, a vow to achieve the ultimate customer experience.”

“Erik always amazes me, but his quest for branding’s new meaning and
raison d’être demonstrates yet again his great passion and true vision.”

“Reach out and be meaningful is the rule companies will need to live by. It is all about the structural change in people’s minds:
from the search for welfare to the exploration of well-being.”

“This book has its finger on the trigger and holds the world at gunpoint. All it needs is some higher power to pull it.
Welcome to Erik’s Big Bang.”

“A startling insight about how marketing should be done.
A must- read for every board member and marketeer who wants to keep his or her brands t for the future!”