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Synopsis Book

“How to be a meaningful brand?” Google could give you the answers, but no solutions. Numerous brands, blogs have their own opinion on how to be meaningful. Erik Saelens turned assumptions into theory in his book “The Marketing of Meaning”.

Our world is on fire. Challenge after challenge, the end is never in sight. That’s when marketers have to take their part of the responsibility and thrive for one thing. It’s cheesy, it’s cliché, but it’s true: we need to take part in a process that aspires change. In the world, in our community, in ourselves as marketers. But where to start? Read all about it in the book “The Marketing of Meaning”.

“If you are still drowning in expensive advertising and selling budgets, read this book. It will shrink your marketing budget and divert the savings to more essential things, like building companies on truth. Simple in words, damned hard in real life.”

Ignace Van Doorselaere, CEO Neuhaus, former CEO Van de Velde

When the last page is turned you will:

the marketing of meaning
the marketing of meaning
the marketing of meaning
the marketing of meaning

And don’t forget: be humble. It will make you big.

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SUPPORT THE BRANDHOME FOUNDATION

All revenues of this book go to the Brandhome foundation. A non-profit organization which aims to support disadvantaged and underprivileged children in Flanders and the southern Netherlands. 

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IBAN BE09 0682 4746 9457 | BIC GKCC BE BB

Erik saelens

ERIK SAELENS

Consultant and interim manager Erik Saelens has over 20 years of experience in brand marketing and communications. He is the founder and executive strategic director of Brandhome. Erik specializes in rebranding and renaming, having researched more than 250 brand-change operations worldwide. He is also an expert in brand management, M&A and IPO strategies. Read all about it on eriksaelens.com.